Dynamic Brands: Creating Value and Lasting Competitive Advantage with Brands PDF
by Lars Finskud : Dynamic Brands: Creating Value and Lasting Competitive Advantage with Brands
ISBN : #1842030256 | Date : 2000-07-01
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PDF-2c0dd | Well-developed brands are a valuable asset for companies. Leading brands generate returns for their owners that are disproportionately greater than the relative sizes of competitive businesses. And future growth will to a large extent be driven by consumer knowledge, consumer-company relationships and other intangibles – elements that are anchored in the brand. In this book, Lars Finskud provides … Dynamic Brands: Creating Value and Lasting Competitive Advantage with Brands
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Dynamic Brands: Creating Value and Lasting Competitive Advantage with Brands by by Lars Finskud
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