Why Innovation Fails: Hard Won Lessons for Business PDF

by Carl Franklin : Why Innovation Fails: Hard Won Lessons for Business
ISBN : #1904298087 | Date : 2003-07-25
Description :
PDF-6c212 | Just because it’s a great idea doesn’t mean it will succeed. Drawing on the expertise and firsthand experience of inventors, financiers, market researchers, psychologists and sociologist and using examples as diverse as the Classic Coke, Napster, WebVan, the Mars Climate Orbiter and Voice recogniton software…. Why Innovation Fails: Hard Won Lessons for Business
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Why Innovation Fails: Hard Won Lessons for Business by by Carl Franklin
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