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Beyond Listening: Learning the Secret Language of Focus Groups PDF
by Bonnie Goebert : Beyond Listening: Learning the Secret Language of Focus Groups
ISBN : #0471395625 | Date : 2001-11-21
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PDF-fc737 | A groundbreaking guide to making one of marketing’s most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn’t be taken apart. Fortunately, in this case, Nabisco didn’t heed the researchers’ advice. Each year, companies spend a b… Beyond Listening: Learning the Secret Language of Focus Groups
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[Pub.13elc] Beyond Listening: Learning the Secret Language of Focus Groups PDF | by Bonnie Goebert
Beyond Listening: Learning the Secret Language of Focus Groups by by Bonnie Goebert
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