Database Marketing: Strategy and Implementation PDF

by Robert Shaw : Database Marketing: Strategy and Implementation
ISBN : #0471623458 | Date : 1990-01-16
Description :
PDF-3a5d9 | Explains what database marketing is, what it can do, and how a company can implement it. Whether your company is large or small, it shows how to combine traditional and modern marketing principles and computing techniques into a database marketing program that can increase sales. Any company, of any size, in any industry, can improve its relationship with its customers by implementing these approa… Database Marketing: Strategy and Implementation
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Database Marketing: Strategy and Implementation by by Robert Shaw
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