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The Hidden Power of Pricing: How B2B Companies Can Unlock Profit PDF
by Jay Jubas, Dieter Kiewell Kevin Chan : The Hidden Power of Pricing: How B2B Companies Can Unlock Profit
ISBN : # | Date : 2014-12-10
Description :
PDF-a9fe2 | Pricing has the power to lift or lower margins quickly. And yet for many executives today, pricing remains an enigma. How to be proactive and not reactive? How to be a price setter, not a price taker? How to set the right price and actually get it?Complicating executives’ efforts to answer these questions is an abundance of data, a dizzying array of analytics capabilities, and greater pricin… The Hidden Power of Pricing: How B2B Companies Can Unlock Profit
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The Hidden Power of Pricing: How B2B Companies Can Unlock Profit by by Jay Jubas, Dieter Kiewell Kevin Chan
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