Straight Up: The Business of Winning Politics: Communication strategies for innovative companies PDF

by Craig Casselberry : Straight Up: The Business of Winning Politics: Communication strategies for innovative companies
ISBN : #0595495990 | Date : 2008-11-10
Description :
PDF-9b0e3 | The business of politics has evolved quickly over the last decade. Today, a strategic communications plan should touch all aspects of a company’s business strategy, including its public and government affairs programs. Drawing on my direct experience with companies and coalitions of all sizes-from the Fortune 50 to small, emerging companies-I hope to provide tangible tools for Corporate America to… Straight Up: The Business of Winning Politics: Communication strategies for innovative companies
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Straight Up: The Business of Winning Politics: Communication strategies for innovative companies by by Craig Casselberry
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