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Trade-Off: Why Some Things Catch On, and Others Don’t PDF
by Kevin Maney : Trade-Off: Why Some Things Catch On, and Others Don’t
ISBN : #0385525958 | Date : 2010-08-17
Description :
PDF-da63d | A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product… Trade-Off: Why Some Things Catch On, and Others Don’t
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[Pub.97mLy] Trade-Off: Why Some Things Catch On, and Others Don’t PDF | by Kevin Maney
Trade-Off: Why Some Things Catch On, and Others Don’t by by Kevin Maney
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